What prompts the UK broadband users to switch?

Switching to a new broadband provider has become a common thing in the UK broadband scenario. The majority of broadband users (70 %) are aware that switching process has been simplified thanks to the new MAC (Migration Authorization Code) rules implemented by Ofcom. According to the new MAC rules, every ISP should offer free numeric identifiers to the migrating customers within five days after the migration has been effected. The numeric identifiers of the user make the migration much easier as the user’s waiting period for new connection is greatly reduced.

What causes the broadband users to switch to new service providers?

The report of Ofcom has some interesting facts that throw light on the expectations of the broadband users in the UK.

Accordingly, the number of services offered by the companies lured the most number of customers. Bundling services date back to the time when the PSTN lines began to add mobile services, the move which was soon followed by cable operators in the UK. Bundled package services offer the best possible broadband services in the UK. The cheap price, one-way billing and the convenient customer service are some of the advantages of the bundled services. Some of the major

UK broadband providers even offer free broadband connections to the customers who take other services offered by them.Faster broadband also pushes many customers to leave one service provider and go for another provider. For instance, the Plusnet, provides an ultra-fast broadband connection (8 MB) for a relatively cheaper price of £9.99 per month including additional features like webspace. Furthermore, it offers the free 8mb broadband for those switching to its network for a complete one month.Broadband price is found to be the third influencing factor in migration of services in the UK. Nearly one-third of broadband customers choose their broadband service provider based on their cheap offer. Comparatively, the customer service received less attention from the broadband subscribers. Only one-tenths of the UK broadband users migrate for the reason of poor customer service.