In November 1999, Virgin mobile introduced its operations as a MVNO (mobile virtual network operator). Being one of the MVNO, it functioned as a network virtually providing a wide range of services for mobile communications to numerous end users through T-Mobile networking under non-exclusive agreement. For a minimum of ten years, T-Mobile agreement for telecommunications supply was signed last January 2004.

Starting from its inception, Virgin Mobile has obtained a number of important milestones. They have more than 500,000 consumers within in one year after the launching event. It was a remarkable record that in June 2001, they had reached millions of customers, making them as the fastest Broadband Internet Service Provider and the provider for mobile communications in the entire UK.

Products and services under Virgin Mobile brand are marketed to benefit the whole company. It was believed that Virgin brand has a wide appeal among UK's populace. In 2005, based on the HPI research, Virgin was the most pleased brand in UK. And now, Virgin Mobile brand is a specific and popular brand where sales positioning and customer's choice are based on the values of the brand.

They offer wide range of products and services dealing with mobile communications including both voice and non-voice operations, MMS, SMS and 3G. In addition, services over Bites portal of Virgin Mobile such as entertainment, games, videos, music and international information about roaming have been established. Thanks for the help of almost 5,000 Virgin outlets over UK which serves as a medium for introducing such product and service packages. Plus, hundred of mobile phone dealers, direct shops, and shopping channels independently markets Virgin Mobile products. Contracts for Pay Monthly program are currently available not only on their leading stores but also at www.virginmobile.com.

In 2006, they have acquired more than 4 million of clients, who are drawn by their honest, simple, good value strategies, humorous ad campaigns and impelling brand. Whether the customer would prefer the high standard Pay As You Go or the Pay Monthly customer services, the company continues to increase the total number Virgin loyalists.

Within the three sites located at London, Daventry and Trowbridge, Virgin Mobile is composed of approximately 1,400 staff and employees; it has established customer service centers in Middlesbrough operated by more than 200 staffs. Their customers were discovered to be the most contented mobile consumers in the pre-paid sector in the period of two years. The company has been featured as one of "The 100 Best Companies to Work For" in The Sunday Times magazine. It started its existence as a partnership in the middle of Virgin and T-Mobile in January 2004 settling various disputes towards different mobile companies. In December 2005, boards of Virgin Mobile received a proposal from NTL Incorporated with an offer to purchase the company.

Completion of the agreement established the first UK Company that is capable of tendering four-time excellent customer service.