Virgin Mobile declares the launching of its new mobile TV service on July 9, 2006. It has been published that Virgin Mobile TV was confirmed to offer a choice of much-love excellent channels and series of different programs to all viewers using the Virgin Mobile TV that will start on October 1, 2006.

Based on the News, the following information has been introduced to entire UK.

• The first broadcast Mobile TV access in the UK has been launched by Virgin Mobile

• ITV1, BBC One*, E4 and Channel 4** are the channels that has been confirmed

• Mobile TV phone will also have 30 up to 50 stations for DAB digital radio

• Starting October 1^st, Mobile TV will be accessible

• The first Virgin Mobile smartphone operated in Windows is the Lobster 700 Mobile TV phone

• Watch out for Pamela Anderson to star for Virgin Mobile ad campaigns

Virgin Mobile TV will transmit programs on ITV1, BBC One*, E4 and Channel 4**, providing the end users a wide scope of high profile TV channels, shows and programs. Clients who have a Virgin Mobile phone can listen to their favorite music on DAB digital radio stations and can watch their picks for TV programs wherever they are. It's pretty sure that with Virgin Mobile TV, you will never miss the event of the shows you are watching and waiting for. You can access it anywhere! Either you're on a long trip with a bus or an ordinary moment in a cab. Get a good Broadband Internet Service Provider Connection!

This service is a compliment of BT Movio, wholesale mobile transmission entertainment service of BT. It will also include broadcasts offering red button interactivity and DAB digital radio featuring one week of EPG (Electronic Programme Guide).

Virgin Mobile TV can be watched in Lobster 700 Mobile TV phone, available starting October 1 all over Virgin mega and stand-alone stores, WHSmiths or you can purchased directly from virginmobile.com/mobile. For a contract of only £25 every month, Virgin Mobile is giving away mobile TV phone and service freely. For pre-paid, the phone is available for only £199 and the service is provided without charges for the first 3 months. Following this, you have to pay £5 every month.

The multi-million pound supported ad campaigns of the new Virgin Mobile TV technology will be starred by the widely known actress Pamela Anderson. The advertisement will be viewed on British television starting October 9.

This hi-tech TV device will broadcast live events on TV via the DAB digital frequency spectrum that covers almost 86% of UK's population currently. The Lobster 700 Mobile TV phone is the world's original DAB-IP enabled French telephone developed by HTC. It is also the first smartphone of Virgin Mobile operated using Windows, providing Windows functions for mobile and Windows Media player.