Virgin Media Chief asks the IPTV services to share the cost

Neil Berkett, CEO of  Virgin Media, in an interview for the magazine The Royal Television Society, stated that the ISP is in talks with content providers with regard to its plans to prioritize the traffic to such sites if the content providers agree to share the cost with the ISP. The idea of net neutrality has become an debatable issue and it could be a lot of burden on the ISPs when many customers try access the bandwidth programmes like P2P sites or IPTV services.

IPTV services like BBC iPlayer are becoming quite popular in recent times and the number of people who access BBC iPlayer has increased four times since its launch. It is only second to YouTube in terms of internet traffic among the online video sites.

Earlier, Tiscali also raised its concerns over the same issue, now, Berkett made it clear that Virgin Media had to change its traffic management policy which has been neutral so far. He further said that traffic restrictions would be inevitable if the content provider do not agree to share the cost with the ISP.

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