The UK cable ISP, Virgin Media has announced its second quarter 2008 results which shows that the total number of broadband connections has jumped from 3,781,800 to 3,836,100 during the last quarter. The percentage of customers who opt for its 20Mb broadband product (XL broadband) continued to grow, however, the number of single product subscribers and the number of phone only subscribers has fallen by 64,800 and 24,000 respectively during the quarter. There were also 19,500 net customer disconnections during the quarter.

The broadband bundle offers, especially, triple-play packages had received excellent response from its broadband customers, Virgin Media reports. The sale of bundle offers has grown at a record 53.1% at the quarter-end compared to 45.2% a year ago. There were 54,600 new broadband connections added during the quarter showing a marginal decline when compared with previous quarter, however, they were up 19% year-on-year.

What is impressive is there was 82% growth in Virgin Media XL 20MB broadband during the last 12 months, according to the latest quarterly results. The cable ISP is confident that the upgrading of its 4Mb tier to 10Mb will result in an improved percentage of customers subscribing to 10Mb rather than 2Mb.

Neil Berkett, Chief Executive Officer of Virgin Media, said:

"We have enjoyed another quarter of low churn and our customers buying more products from us than ever before. Combined with a rigorous emphasis on making the business a more efficient organization, we have seen OCF growth and strong cash generation. We have continued to focus on putting the customer at the heart of everything we do and improving the quality of the services and experience we offer. We're also pleased with the improvement in performance of our mobile operation from the prior quarter.

We will continue to exploit our competitive advantages in leading next generation broadband in the UK and redefining the on-demand TV experience. The second half of this year will mark a major milestone as we roll out our unrivalled 50Mb broadband service. We believe this superfast service, combined with our leading video-on-demand product, will prove extremely attractive to existing and new customers."