Virgin media offers premium rates

Virgin Media has announced that they will smack 25 pence per minute charge on calls to its broadband technical support line from 1 July, 2007. This is because that, according to the company it gets too many off-topic questions.

The customer care MD of Virgin Media, Steve Stewart declared that more than half the calls they received were regarding the general enquiries about using the internet or another company’s software, rather than the broadband connection supplied by Virgin Media. He made it clear that the company cannot continue their high-quality service with the existing local rate charges. The company remain committed to offering the option of phone support and also provide a free status line, free email support and extensive information on their website. But this will not be of good use to those consumers who use the internet for very less time. The firm said that the revised charges would surely encourage calls seeking technical advice on broadband phone and allow it to continue to offer “best-in-class service”.

Virgin also announced that it would launch its own entertainment TV channel as a response to losing Sky One. The new channel Virgin 1 will go live on freeview in autumn. This new channel is designed to give the firm “more muscle to acquire and commission the very best US and UK programming”