The landline calls which you make using Virgin Media will be billed by rounding the duration of call to the nearest minute from next month. Thus, if your call duration is 3 minutes 20 seconds, it will be counted as 4 minutes and will be billed accordingly. However, this system of billing has already been followed by Virgin Media only for the old NTL customers since May of this year. Rounding the call duration to the nearest minute is the method used by other telecom providers like Sky, BT and AOL.

The decision to extend this minute billing to Virgin's customers has been considered by Virgin Media, ever since it first introduced this change for the existing old NTL customers in May. To this effect, Virgin informed all its customers of this change in the billing which will come into effect from 6th of next month.

It should be noted that the billing by second and by minute exist due to several reasons. Billing by second is beneficial to the customers while the billing by minute is advantageous for the provider. While the service providers who offer landline services bill their customer's account by rounding the call duration of each call to the minute while most of the mobile operators make their customers to pay for how many seconds they talk and are still hesitant to change their billing method.