The Roku Channel is being launched by Roku

Roku is launching it own dedicated channel, The Roku Channel, promising viewers free access to a collection of top-rated films. Rouku has got agreements signed with Sony Pictures Entertainment, Lionsgate, MGM and Warner Bros to offer free some of the best films, like Legally Blonde, Ali, Karate Kid and others. The online channel will also help lesser known content publishers to drive viewership, like Vidmark, Popcornflix, OVGuide, Nosey, FilmRise, Fandor, American Classics and YuYu.

The Vice President of Programming at Roku, Rob Holmes, said they were always looking at ways to make TV better and add value for customers. Here they were responding to consumer demand with The Roku Channel and help finding films easy for them through a new experience, plus helping content publishers deliver.

Chief Executive Officer at FilmRise, Danny Fisher, said the Roku platform offers a tremendous opportunity to view their content, with the launch of The Roku Channel, which is offering even greater value by bringing free content. Roku is benefiting publishers like them from a simple discovery which drives better engagement, he added. The launch of The Roku Channel will be phased across the next few coming weeks.

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