Incidentally, BillMonitor price comparison website becomes the first one of its kind to have their price comparison machine accredited by the regulator of telecoms. The operational mode of the service is all about the analysis of historical patterns to bode future usage. It keeps the users updated on various updated money saving policies, in accordance to the changing price plans of the networks.

Meanwhile, a research undertaken by Ofcom revealed that about 57 percent of the people were highly prone to go shopping, provided reliable information on calculating the cheapest deals as well as identifying the most economic store. Beside, 50 percent of the users were more likely to rely on a price comparison website that was accredited by Ofcom, according to the survey.

Alongside, a fresh price accreditation scheme logo also has been unveiled by Ofcom that could be used by all accredited services to display the reliability and transparency of their calculators of price comparison. The regulator had also accredited a broadband and digital TV price comparison website, apart from an exclusive broadband comparison site, previously.

Google remains the most-visited site in the

UK with 27 million visitors. Microsoft came second with 27 million visitors while eBay came third with 22 million visitorsBritish Sky Broadcasting (BSkyB) was the major gainer among the top 20 sites with 9.7 visitors which is 36 percent increase compared to the last year. Virgin Media, the major cable broadband provider had 11.1 million visitors in March (up 4 percent from February).

Some of the social networking sites like tagged.com and facebook.com grew considerably during this period. Tagged.com was reported to have gained about 3 million visitors which is more than 200 percent year on year growth.

Facebook.com gained 2.7 million visitors (38 % growth) while Six Apart sites grew 30 percent to 3.5 million visitors. Other sites like Bebo.com saw a growth of nearly ten percent with its gain of 7.8 million visitors.

Interestingly, major UK consumer sites dominated list of

UK top gaining properties. Vodofone, British Airways, Tikcketmaster and Walmart are some of the consumer sites which saw tremendous growth in terms of gaining visitors to their sites. Vodofone remains top in the

UK consumer sites with 4 million visitors. On average, the other three sites had an increase of 15 - 40 percent of its visitors during this period. Tesco and Gorilla Nation are the other two consumer sites in the list, which saw a gain of 10 percent in terms of visitors.