Recently, one of the five leading mobile broadband networks operating in the United Kingdom, O2 has come up with a refreshing new promotion announcement, which is nothing but the Apple iPhone mobile phone being added value through a broadband bundle package. This would also mean that there will seldom be any price slashes.

O2 UK internet service providers plan for adding value to the iPhone deals, is dubbed as Total Connectivity plan and it would see that both existing as well as fresh iPhone customers that tend to buy the product via this package, will get it at a monthly charge of GBP 9.79, along with tethering data of 3GB and the Home Broadband standard package of the mobile broadband provider.

The speed delivered with the home broadband package of the internet service provider is up to 8Mbps. Moreover, if the O2 iPhone buyers wish to go for a version that packs higher speeds of say, up to 20Mbps, they can well opt for another package that will earn them a discount of GBP 7.34. This is almost the same charge as the standard broadband package of the ISP.

This innovative broadband iPhone tethering package from O2 very much seems to be part of a direct retaliation to the UK mobile broadband provider and mobile phone operator, Orange’s Apple iPhone launch on its network that happened on Nov 10 2009.

Meanwhile, it is all the more interesting to watch the current iPhone market in the United Kingdom where Orange sells the smartphone on similar tariffs, with a monthly data of just 750MB compared to the unlimited broadband offer of O2. However, Orange will definitely try to win the customers with its punchline that they have a 3G network, of more comprehensive nature.