Price War will be triggerred by BT Superfast Broadband Rollout
It is widely anticipated in the broadband market of the United Kingdom that the fresh announcement made by BT that it would launch 40Mbps superfast broadband service for as low as less than GBP 20 per month, would herald a fresh price war among various internet service providers operating in the United Kingdom.
Until mid February in 2010, Virgin Media was the only broadband provider in the horizon that offered fibre optic broadband services marked by high connection speeds. Nevertheless, today the customers in the country can choose between fibre broadband services of two broadband providers; thanks to the entry of BT into this segment by announcing its laying adequate fibre optic cables below the street to begin the second 40Mbps service.
The cheapest fibre optic broadband internet deal of BT is just priced at GBP 19.99 per month ( For its superfast broadband package of 40Mbps speeds). This price set by BT for its premium offer is incidentally GBP 8 cheaper than Virgin Media’s fastest fibre optic broadband package that boasts of access speeds of up to 50Mbps.
Meanwhile, Virgin Media has already sounded their defence saying that they not only offered the fastest broadband product in the country, but also have complimented it with a really generous fair usage policy, due to which as per its up to date estimations, no superfast broadband customer of its has crossed its unlimited level.
As many experts across the country too are along with the broadband internet customers hailing the fresh moves by BT, another sector has been found really irked. This forms the rival broadband providers group that think they would find it difficult to arrange the pricings of their own products againstt he current onslaught by BT.
