Phorm: The Innovative Digital Technology Firm
Phorm is a company that supports the development of innovative digital technology. The company that has offices in some of the big cities in the world, such as London, Moscow, Seoul and New York, is a US incorporated company based in Delaware. The firm is listed publicly on AIM (Alternative Investment Market) of the London Stock Exchange since 2004.
Phorm boasts of its focus on the creation of a new parameter that it calls Gold Standard for customer privacy, offering of increased value for publishers, advertisers, broadband internet providers as well as others pertinent to the ecosystem, apart from its striving for ensuring a better relevant internet experience.
Phorm claims that it was materialised after years of technological development and customer research. It also adds to its claims that the patent-pending as well as proprietary technology of its, revolutionises not only online customer data privacy, but also audience segmenting techniques.
Phorm had recently introduced the OIX (Open Internet Exchange) with the blessings of its ISP partners, which according to the company stands for nothing less than an online advertising revolution, even while comprehensively safeguarding the user privacy as well as anonymity.
The company also claims to be the only one in the industry that has established contracts with the prominent internet service providers. It also boasts of having built a momentum highly extensive with the global advertisers, and the biggest network as well as publisher partners.
Besides all these, a fresh feature developed to make the internet increasingly relevant as well as safer to the users, called Webwise was also created by Phorm. This feature is availed to the participating ISP partner users for free, apart from including in it augmented protection against fraud along with relevant advertising features.
