Why Is It That People Are Not Upgrading to Super-fast Broadband?

Why is it that when super-fast broadband was finally offered after many years of waiting that people are hesitant to upgrade to it? This was what has been implied by the Ofcom chief, Ed Richards who stated that the people upgrading to super-fast broadband connectivity was rather poor and was more or less restricted to those families that had teenaged children.

The question is if he said the uptake was low, how really poor is it? When asked for facts and figures form BT, it was noticed that over six million buildings had access to super-fast fibre broadband of which only 300,000 had in fact subscribed for the service, which only goes to show that people upgrading to the fibre broadband was only a meagre 5%. And to think that the company is doing everything it can to promote the product especially considering that the cost for the BT Infinity fibre is only as much as the costliest ADSL deal. You could say that in spite of people being offered the upgrade practically free of cost, there seem to be no takers.

On what grounds is fibre broadband being rejected?
Now that the figures are there to be seen, the next question is why are people refusing to upgrade to the super-fast fibre broadband? One reason could be that in spite of the advertised speeds people when they were finally provided broadband had to make do with far lesser speeds. For example though the promised speed was 15Mbits per second the subscribers actually got an average speed of only 6.8Mbits.this was revealed in the research carried out by Ofcom on fixed lines. Well the providers and may be the advertisers are the only ones at fault and as a result everybody feels that the promises of high speeds are just a hoax.

Another factor that deters people from taking up high speed fibre broadband is the cost. As far as pricing goes Virgin offers 100Mbits per second at thirty five pounds monthly if you have their telephone connection, while their least costly package is the 10Mbits per second for just 13.50 pounds. BT offers 20Mbits per second ADSL for 13 pounds, you pay extra for the line rent, as against a lowest of 28 pounds per month for outlay fibre. So it’s all very clear for you to see that people are not interested in upgrading to super-fast broadband as prices are not affordable.

In addition, these packages are provided in the more urban and city locations where existing ADSL speeds are decently good. The speeds provided currently are more than enough for a normal family because they are not interested in High Definition video streaming except in those families that that teenaged kids. Hence, as you can see they really do not have any motive to upgrade.

Maybe if super-fast broadband was provided in the rural areas that border the places near transmission stations there would be better chances for people to grab these offers. With their present broadband speeds only 1 or 2 Mbits per second sometimes not even that fast, people would only be thrilled to grab the chance of availing the 40Mbits per second or more. However the fact remains that these people may have to pay through their noses for the connectivity.

It really makes one wonder whether BT’s goal of targeting 20% of the broadband clients during the week’s Westminster eForum, would turn out to be just a wish in the wishing well, because it is four times more than what the conversion ratio currently is.

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