Mobile broadband adoption may affect other broadband ISPs
The Research firm, YouGov released its latest findings on the impact of mobile broadband in recent times. The survey conducted by the research firm shows that at least one out of every eight mobile broadband subscribers has been using it as an alternative mode of internet access or just switched from their current fixed broadband provider to a mobile broadband package.
Mobile broadband has been looked upon as a technology that is used to supplement to the traditional broadband technologies like ADSL or cable broadband. However, interestingly, some people have taken mobile broadband in place of fixed broadband services as new mobile broadband deals come with higher speeds and large download limits.
The report also shows that a few respondents (5 %) who use both ADSL or cable broadband services with mobile broadband have been thinking to leave their fixed line broadband ISP after a year or so and to completely adopt to the mobile broadband technology for their needs.
However, the majority of the broadband & mobile users (64%) still think that mobile broadband is just an supplement to their current ADSL or cable broadband service and it may take some more time for mobile broadband to completely replace the existing fixed line broadband internet services.
Among the mobile broadband users, 4 percent of the subscribers get the mobile broadband service from their companies while three percent of the mobile broadband users are teleworkers who work away from the office.
Despite the stronger growth visible in mobile broadband market, significant number of mobile broadband users (25%) complain over the inconsistent speeds, the hefty cancellation fee and the expensive monthly cost of a mobile broadband deal.
Marek Vaygelt of YouGov has commented:
“Customers’ find Mobile Broadband easy to use and install but transmission speeds and to a lesser extent network coverage reduce the initial enjoyment of getting up and running.”
