ISPs to benefit from bundling Music Downloads with Broadband
BPI (British Phonographic Industry) has suggested in a report released by them last day that the broadband providers operating in the United Kingdom could be richer by GBP 100 million by the end of the fourth year ahead, provided they chose to bundle premium music downloads with their broadband internet deals.
As a matter of fact, the report given by the BPI has been conducted by analyst company Ovum. The report arrived at a conclusion that by the end of the year 2013 the music market online could be worth above GBP 103 million with the potential to transcend to as much as GBP 203 million in the later years.
The principal analyst of Ovum, Adrian Drury commented while summarizing the findings of the report that provided the ideal service platform, merchandising strategy and consumer experience, the broadband providers were pressing for, and in a highly mature and crowded broadband internet market, providers could differentiate the innovative music services from their value added offerings.
Drury opined that broadband providers that also offered legal music services could have an edge over their rival providers that did not offer such services.
It is also worth noting here that the UK ISPs have enjoyed a robust relationship in the past with the BPI, which is evident in the statement given by Talk Talk that it was also offering a legal music download service in e music, as did other ISPs.
