Home Phone Service will be Launched by O2 in March
O2, arguably the largest mobile broadband provider operating in the United Kingdom is all set to emerge as a triple play servicce bundling company as it has announced its plans to launch a fixed-phone service complimenting its broadband internet services in the United Kingdom in 2010 March.
The mobile broadband providing company owned by Telefonica has with its latest move outlined its plans to boost its telecommunication services portfolio. O2 broadband providers was as a matter of fact, lagging a bit as a few other mobile phone service providers including Virgin Media, Vodafone, Orange and Carphone Warehouse (owns TalkTalk and Talkmobile), were already offering such a package.
O2 have reportedly priced its Evening and Weekend call package, its cheapest at GBP 9.50 per month. This call package includes free unlimited UK home calls on weekends and evenings. A second call package of the provider dubbed the Anytime call package offers anytime phone calls to homes in the United Kingdom, besides to international landline calls to twenty countries.
However, the flip side of the offer is that it applies only to those customers already on one of O2′s broadband packages. This means that to access this offer a person needs to be the existing customer of an O2 broadband package, and the cheapest deal would be a broadband and home phone bundle package including a 12 month contract and unlimited data usage priced GBP 17 a month.
O2′s marketing director for the United Kingdom Sally Cowdry claimed that this was the most significant launch for them in the home space, from the point they had entered the broadband internet market, and was part of their strategy to grow beyond mobile to a prominent connectivity brand.
