Broadband uptake is one of indicators that show how a nation makes progress in modern telecommunication technologies. In UK, more than sixty percent of the population have their own broadband connection, showing a manifold growth in broadband penetration since 2005. With growing expansion of LLU network, cheap broadband prices and the availability of variety of choices in consumer and business broadband, UK broadband market looks more attractive to today’s consumers than ever. However, a few issues like advertised speeds vs actual speeds and migration related problems are still being discussed among customers, broadband critics in forums demanding a complete solution for these problems.

The fierce competition among broadband providers has both pros and cons. On the beneficial side, broadband customers get a wide range of choices with a few ISPs offering cheap broadband deals at unbelievable prices. Do you need wireless support or a business broadband package with all essential features like email, static IP, domain name and web space? Whether BT or Eclipse, most business ISPs consistently slash the  prices and a few ISPs like Tiscali, AOL or BT offer free wireless routers. TV over broadband and online gaming have also become popular stuff with many broadband customers during the last year.

How does UK fare among other nations in terms of broadband uptake? The latest report released by the EU Telecoms shows that not only UK but other nations in Europe like Finland, Denmark and Netherlands have better growth in broadband penetration when compared with other nations worldwide, especially, the US. According to the report, only one-fifth of households in US have broadband connection while six members of EU have surpassed US in terms of broadband penetration. 

Viviane Reding, EU telecoms commissioner, while expressing happiness and statisfaction over broadband growth in Europe, also pointed out that the competition in broadband market can improve it further, while the customers should explore the broadand market in every way to get the best out of it. 

Further she commented:
"Only by opening up the single market for business will Europe become competitive and will consumers benefit from a wide choice of rich and affordable services."