Designer Mobile Broadband

 

This is definitely the lighter side of the broadband segment, which is all apprehension today owing to the inevitable broadband wars, watchdogs, super watchdog, regulations, regulations relaxation, horses for the courses, unpredictable tie-ups, predictable break-offs, nature’s law (Read Tiscali case), fear of monopoly or unfair market that lurks round the corner, etc.

 The lighter side of the broadband market, however smiles only on the fairer sex, at least for the time being. Girls’ Mobile Broadband, in fact is nothing much different from any other mobile broadband. Except that it is available in pink. In the current broadband market, ISPs are virtually toiling to get, as well as sustain connections. This is where marketing tactics come into significance.

The mobile broadband dongles, as a result of the cut-throat competition prevailing in the market, have emerged increasingly innovative. Today, USB dongles are designed to entice with their sleeky and stylish shapes and texture, complimented by a galaxy of colour choices. In the utility part, the dongles these days come with an up to 8GB storage capacity that free the users from the burden of carrying an extra USB memory stick.

Now, an eye on what is new from the designer mobile broadband market. O2 Broadband seems to have engaged fashion designer Henry Holland to materialise a dongle with polka dotted theme. Meanwhile, Orange has come up with a pink dongle that also offers an 8GB memory.

More options are coming up, such as USB dongles aping animal skins; one here has an array of choices ranging from leopard print to mock-croc skin. Meanwhile, another option is an Asus Eee PC Pink Netbook that has an integrated mobile broadband, apart from gorgeous feminine looks.