Carphone’s Customer Care Boss Poached by Orange


Jackie O Leary, the customer services chief of Carphone Warehouse has been poached by Orange UKĀ  broadband services provider to fill the same role at their premises. O Leary who will be joining Orange next month had been primarily looking after the customer care business at Carphone Warehouse’s new broadband wing AOL UK.

O Leary’s fresh working domain will cover all of Orange’s customer care services, including both broadband and mobile phone businesses. This appointment is of significance as it is Orange’s new CEO Tom Alexander’s first senior appointment since the company was relaunched by him earlier this year.

Alexander hinted that this was the first of a series of placements that would be implemented with a view to raiseĀ  Orange to the status of the most popular brand for communications. He also stressed on the twenty year work experience of O Leary with AOL apart from stating that her role in the Orange’s business segment, highly significant.

Her work experience of twenty years will be brought to good effect at the call centres of Orange in Darlington, Plymouth and North Tyneside. This move of Alexander coincides with his early promise that all the Orange’s overseas call centres would be annulled and brought to the UK for operations.

Recently, Orange’s customer service had been severely chastised by several surveys conducted by agencies like uSwitch and Which?. In the circumstances, the arrival of O Leary is expected to prop up the segment, at least for Alexander. Meanwhile, O Leary who had arrived at Carphone resulting from its acquisition of AOL in 2006 had proved her worth in settling the customer care crisis at TalkTalk, Carphone’s existing broadband business.

Previously, she has also worked for Vodafone, T-Mobile, O2 and France Telecom. She, at the Orange’s office will assume the title VP of Service.

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