Broadband Usage Soars in the UK, But What About Customer Satisfaction?

Despite being hit by the harbour waves of global economic recession, the broadband usage in the UK has been on a steady progress path. This fact is more than substantiated by the fresh projects undertaken by different UK ISPs, as well as the adventurous attitude of the users who seem to have adjusted themselves to the situation by taking some strategical measures such as dumping long term contracts for very short term deals.

Reports say that out of ten households in Britain, six are linked up to broadband today. However, the debacle is that nearly half the lot is not satisfied by the after sales service offered to them. Rersearches on the context suggested that less established ISPs are scoring in terms of value for money, data access speeds and service offered, over their highly recognised rivals.

According to a good number of broadband users of Britain, BT, AOL Broadband and Orange were the ISPs who fared the worst, despite their collectively owning 50 percent of the UK broadband market. On the contrary, O2, Plusnet and BskyB, who emerged as the toppers in the list, combinedly held only 15 percent of the market.

However, the most disappointing fact that was revealed in the survey was that despite rolling out GBP2.6 million a year, forty two percent of the customers were found unhappy with service rendered to them. Forty two percent of the broadband using population equates to 6.3 million people. This happens in the wake of customers daring the tough climate to pay for a reliable high speed broadband connection and above all, a customer service of the good-old fashion.

Meanwhile, a BT spokesman had denounced the survey alongwith the website called Uswitch that undertook the survey saying that it was only the previous week they along with BskyB, were chosen the best for customer service by another site called Broadband Genie through their survey. He also added that BT was also voted one of the best ISPs in the UK in a survey held this week by Reader’s Digest.