Broadband switching growth during quarter

Broadband switching in the UK has grown by 8.5 percent during the quarter between May and July 2008, according to the data released by Froggybank. The survey shows that broadband users have changed their providers to take advantage of cheap broadband deals and the new features that come with broadband packages and bundles. Froggybank conducted the survey using  a sample of 500,000 UK broadband customers to find out these results.

According to the report, the number of broadband customers who go for broadband bundles that combine broadband internet service with home phone, satellite TV and mobile phone broadband services from their existing provider shows a growth of 7.5 percent during the quarter. As many internet providers also include bundled packages which are relatively cheaper than stand-alone broadband packages, broadband users are increasingly opting for broadband bundles, according to the report.

Nadeem Azam, Marketing Manger of Froggybank has commented:
“At froggybank.co.uk we are expecting to see this kind of switching continuing in the months to come. The big winners will be the firms that realise this and offer the best bundle and pay as you go deals.”

As the new migratory regulations issued by Ofcom, UK telecom regulator have made the switching process much easier, nearly one-third of the broadband customers switch their providers, according to a report. It should be noted that the internet providers should issue the MAC number within five working days while independent regulators like Ofcom, Otelo and ISPA help the customers who encounter problems during the switching process.