New Mobile Broadband Giant in the Horizon

 

The UK mobile broadband sector is getting all the more heated up with a good number of deterrent hands fighting it out, apart from the fresh entry of a few more who are highly potent of posing a serious threat to the existing big names. The last one, but definitely not the least to hit this segment has been none other than British Telecom, the biggest name in the fixed broadband sector of Britain.

The mobile broadband enthusiasts of the present times in the UK, had been deeply involved in the 900MHz spectrum release controversy that involved O2 and Vodafone, apart from Ofcom, the watchdog itself. In the backdrop of the widespread disappointment of many in the country that the talks on releasing spectrum has fallen flat, has emerged a new ray of hope in the form of a potential merger.

The merger mentioned here has not taken place, but if materialized would be between T-Mobile and 3 Mobile. It is an undeniable fact that T-Mobile’s parent firm, Deutsche Telecom is very much strained by the lobbying of it business partners, and is contemplating over selling off their UK division to see itself out of deeper troubles.

If such a move is likely to come from the German telecom company, the most ideal candidate to acquire the assets is certainly 3 Broadband. 3 is regarded as the most potential bidder, especially for the facts that currently it shares the mobile broadband network of T-Mobile and most significantly, 3 lacks a 2G mobile network of its own.

Once this deal is realized, a dramatic boost is expected in the already growing customer base of 3 Broadband, transforming it into one of the most formidable service provider in the broadband sector. The business tactics of 3 had been meticulously executed till date to take the company to a remarkable position, led by dongle sales that hit greater than a million in the first quarter of the year. The introduction of their fresh laptop-broadband bundle packages is also expected to hit the bulls eye in a very short time.