3 Mobile broadband tops the broadband survey
The recent study on global mobile broadband by the research firm, Ovum shows that 3 Mobile broadband around the globe had witnessed phenomenal growth since its launch in late 2007. According to the report, 3 Mobile broadband provider had managed to increase the data traffic over its mobile broadband networks by more than seven times during the last twelve months.
Ovum, which analysed the growth of top four mobile broadband service providers over the globe reports that 3 mobile broadband packages have received immense response from its customers all over the world as the company has transformed itself into a high quality broadband ISP instead of being just a media-centric, content-obsessed company.
Specifically terming the UK ISP launch of mobile products in the UK as a great success, the report also points out that the marketing strategies of 3 Mobile have been the driving force of this success achieved in a short period.
The research also shows that Orange home broadband offerings with its mobile broadband have also been successful after the France Telecom owned ISP has improved its networks to provide consistent speeds and reliable service.
In Western Europe, the mobile broadband service providers has been rapidly becoming supplementary or replacement for the traditional broadband services like ADSL or cable. The findings show that Telekom, a major provider in Austria has impacted the broadband market with its mobile broadband products.
