On behalf of Ofcom, a report was published after a study was done by Kantar Media. The researchers found 3 common perceptions among smartphone and tablet users.
First, the study noted that users view official market-places for apps like Google Play and Apple's App Store with apps available, are monitored and examined before being made available.
Next, the users believed that well-known brands offer a safe and reliable experience, through app stores or app developers or operating systems.
Lastly,... Read More»