Vodafone adds 7 Cumbrian villages to ROSS programme

Saturday, April 9th 2016

Vodafone announced that seven remote rural villages in Cumbria have been covered with 3G based mobile broadband and voice service, by deploying here their Rural Open Sure Signal (ROSS) technology. For the first time these places, considered rural not-spots, such as Seatoller, Uldale, Rosthwaite, Caldbeck, Gilcrux, Heskel Newmarket, and Ballgill, have been connected to the 3G service.


The network is already supporting per day more than 60 mobile voice calls and handling over 7,500 data sessions. The ROSS scheme was launched in July of 2014 and has an aim of connecting 100 rural communities, with 40 such not-spots already provided access.


Vodafone's Chief Technology Officer, Jorge Fernandes, said he was happy to have these communities join the ROSS programme. Mobile connectivity is essential to thrive in today's digital world and to support local economies, he added. The significant benefits to these communities, where there was marginal coverage earlier, is shown by the number of calls and data sessions supported everyday by units, he pointed out.


Both Jannie Reed, MP for Copeland, and Roy Stewart, MP for Penrith and The Border, lauded the 3G mobile coverage as a step forward and the important benefits reaching these rural communities and economies.


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