Virgin Media renews MVNO deal with EE mobile network

Monday, January 9th 2017

Virgin Media has confirmed that they will continue to use the MVNO (Mobile Virtual Network Operator) plaform of EE to provide 3G/4G mobile phone services in the UK. The giant cable operator has signed a new 5-year agreement with EE, even though there was speculation that Virgin may consider switching over to a new MVNO provider, partly because of Virgin's concern over the merger of EE with BT, their arch rival in fixed line and mobile services, not to mention TV. Above all, the failure to merge Three UK with O2 could have influenced the cable operator's decision.

As the new deal is apparently a replacement, rather than just an extension, to the original one. Virgin Mobile may have secured attractive terms to deliver, with increased flexibility to grow its operation and introduce new services, as their press release indicated. The fact that to switch over to another MVNO platform is no easy task, considering the millions of customers on it, as stability and performance takes priority. Even if it is to partner with one of their chief rivals! The bad experience of TalkTalk when swapping MVNO platforms from Vodafone to O2, turned into a headache which still lingers.

Managing Director of Virgin Mobile, Peter Kelly, said their winning combination with EE will give them even better control and strength to deliver innovative services, to respond to customers' need for higher speeds and offer more flexible and data-rich plans. The CEO of BT Wholesale and Ventures, Garry McQuade, observed that the successful relationship for both companies over the years, has promoted them to renew and extend the relationship for 17 years and to help them enter a period of change in mobile technology sooner.

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