Usain Bolt ad campaign promotes Virgin Media business

Friday, October 26th 2012

The number of cable customers has reportedly risen as a result of the advertising campaign that was held with Olympians Mo Farah and Usain Bolt featuring in it.

According to the broadband firm and pay-TV it could add 39,500 customers within three months till the end of September as against 6,300 customers who were added last year. Also, the revenue increased by 2.8% to £1.03bn during the three months.

During the quarter, the percentage of people cancelling the service came down to 1.4% from 1.7%. The drop was due to the quality of TiVo digital service and improved broadband speeds.

According to the chief executive of Virgin Media, Neil Berkett during this quarter there was a continuous demand for TiVo and super fast broadband which helped in the fall of dropout rates which helped in the growth of cable customers. There has been an increase by 452,900 in the number of customers taking broadband speeds of 30mb. More than 40% of the broadband customers took up speeds of 60MB or higher. The number of TV customers reached 3.8million by the end of the quarter. Online TV market has gathered pace as a result of BT joining BBC to develop internet connected set-top box called the YouView.

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