Broadband Customers Help Virgin Media Narrow Losses

The UK internet service provider Virgin Media has stated that the company's revenue was significantly boosted by its broadband customers. The broadband supplier claimed that it was the company's business strategy, which ensured that its monetary losses did not manifest its consumer-base decline, despite it losing around 27,000 customers in 2009 first quarter.

Virgin Media also attributes its coming out unscathed to its focusing on the retention of the high quality customers that were ready to pay greater premiums for services that consisted of its triple play phone, broadband and television packages. This claim of Virgin Media is substantiated by the fact that currently, 58 percent of its customers were on such deals, marked by a monthly rental of GBP43.27 per user.

Neil Berkett, chief executive at Virgin Media commented that their customers were purchasing more of their products as well as upgrading to more expensive television packages and faster broadband services. He added that the company was also thinking about the extension of its superfast fibre optic broadband service.