Tiscali sells broadband through DSGi

Friday, November 7th 2008

Tiscali has made a deal to sell their broadband packages through DSGi or Dixons Store Group international. DSGi has approximately 500 Currys and 160 PC World stores spread all around the UK.

This deal tells you that all Tiscali services will be available for purchase from the stores. This is sure to help Tiscali to put in to its existing user base of over 1.8 million UK broadband subscribers.

Mary Turner, chief executive of Tiscali UK commented that this is a landmark deal for Tiscali and that they are very eager about this deal. She also commented that working with DSGi will give them an opportunity to showcase to consumers all over the UK the persuasive Tiscali packages, that include standalone broadband, broadband and voice, free line rental and full triple-play with TV for the first time.

It is noted that Tiscali pay a fixed sum to DSGi for each customer attained. Now this dela is sure to benefit BSkyB, which is in private talks with Tiscali to buy the company for around £450m.

Charlie Davis who is the Senior Ovum analyst stated that if BSkyB is victorious in its proposal, it could mean thrilling times for the triple-play market in the UK, as it would create a "triumvirate" of three major players ruling the broadband world - BT, Virgin and now BSkyB which is followed by a second league of Carphone Warehouse and Orange.

If the Tiscali purchase is successful, it will effectively double BSkyB's broadband customer base, taking the firm closer to Virgin Media's 3.8 million subscribers.

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