‘Three’ extends its attractive offers to smartphone customers

Thursday, September 29th 2011

‘All-you-can-eat’ data plans of ‘Three’ has been extended. The mobile operator has decided to offer ‘unlimited data use’ to the customers of smartphones in view of the enormous rise in data usage, unlike other operators who have cut the amount of data usage.

All those customers who are on Three’s contracts have the option of upgrading to ‘unlimited data plan’ by paying GBP 3 every month.

The new offer would put an end to data fear of the customers. Incidentally, 98% of the fresh customers preferred smartphones. Most of the customers have expressed that during the contract period data usage escalates to very high levels. For example, in February the average usage was only 488 MB in the case of iPhone4, but in August it mounted to

1.2 GB. With ‘all-you-can-eat’ plan they can happily use as much data as they want as there is no restriction.

In the mean time, the competitor ‘T-Mobile’, who wanted to curtail its data plans, has advised the customers to make use of Wi-Fi at home for large amount of data instead of the smartphone. Unlimited browsing and emails are allowed by the company, but video streaming and file downloads should not go beyond 500 MB.

In spite of its efforts to serve the customers to the highest extend possible Three is not in the good books of Ofcom. The regulator says that the company’s customer service is unsatisfactory. There are also discrepancies in its billings.

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