TalkTalk is the New X Factor Show Sponsor

Tuesday, August 11th 2009

The broadband giant of the United Kingdom, TalkTalk Broadband UK has confirmed the news that it has taken over the X Factor show sposnsorship from Carphone Warehouse, its parent company. The package would cover both off-air and on-air facets of the talent contest besides including broadcasts on ITV1 and ITV2, and the sponsorship of the X Factor website nominated by BAFTA, according to an official statement issued by the mobile phone and broadband supplier.


The TalkTalk X Factor Show LogoX Factor has been widely deemed as one of the most popular TV shows in the digital age, which is substantiated by the fact that it gleaned up to 14 million ratings. The show renders a stage to the UK's wannabe pop stars to brave the public as well as the panel of judges, and stake their claim to the title. The ITV X Factor website claims that the TalkTalk supported series 6 will be greater and better than ever before.


TalkTalk has been showing signs regarding its high ambitions through some of its recent moves such as taking over of the UK assets of Tiscali and AOL, detaching itself from the parent company, and finally the fresh X Factor sponsorship take over from its parent company, Carphone Warehouse. It is also reported that the company widely appreciated for its cheap business broadband deals, is also pioneering a fresh approach to customer service.

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