Ultra HD TV service launch in coming August, confirms Sky

Thursday, July 14th 2016

Sky has confirmed that their customers will benefit from Ultra HD (4K) TV service from the 13th of August (2016). Sky's new Q range of phone, broadband and TV bundles will benefit from apparently Ultra HD content delivered through the"most comprehensive Ultra HD service" in UK.

Sky customers can set up their Sky Q Silver boxes to receive 4K content from the end of July, just before the service goes live. It can be set up by going into the box's menu and selecting 2160p from Settings>Setup>Audio Visual. If without making the change, the customer attempts to view Ultra HD content, he will be prompted to select it. The customer can then press the red button to follow instruction coming on-screen to select it. But the customer has to have firstly, a subscription and secondly, the Sky Q Silver box, plus an Ultra HD compatible TV supporting the 2160p resolution (at 50fps) and HDCP 2.2.

However, Sky is not the first to offer such a service as BT has already started Ultra HD TV services, but BT's service comes through the BT Infinity (FTTC) broadband line, capable of 44Mbps. On the other hand, Sky uses its Satellite distribution to deliver the service. Meanwhile Virgin Media has its own plans for its own 4K service, to be launched in the coming few months, in the form of an upgraded TiVo service and set-top box. Sky's Q Silver TV package starts at £56 per month which comes with a Sky Q Silver box and one Sky Q Mini box. However, Sky is offering a free 32" LG TV or a £100 reward in the deal.

Director of TV & Content at Sky, Luke Bradley-Jones, said they have created the world's best TV experience with Sky Q. Whether a football fan, a drama junkie, a movie buff or a natural history follower, customers who want the next-generation TV viewing will be loving it, he added.

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