SKY to start internet based TV service, shortly this year

Sky, the acclaimed UK pay TV service will offer its Sky Customers internet based TV service, shortly this year. The company has just announced its quarterly results and has added 100,000 new subscribers. In their recent announcement, the new internet based TV service will be made available to all with an internet connection. This initiation proves to be a major step by the provider. Aimed at the 13 million UK households without pay TV, the new service will grab attention of many. The new service will allow anyone with internet connection along with tablet, PC, laptop, smart phone, games console or connected TV.

At first, service will include Sky Movies on demand. Entertainment and sports will be added to the service later on. The service is available on pay-as-you-go scale or on monthly unlimited subscription. The provider will continue to develop its current Sky Go product for standard pay-TV subscribers. Sky launched the new service as the number of people subscribing to Sky’s traditional pay TV services decreases gradually. This new move by the provider will prove a good alternative to customers who do not subscribe to a pay-TV service.

Jeremy Darroch, Sky chief executive said that customers can have access to popular content from Sky through a number of broadband connected devices. He describes the move as a new and effective way to reach out to consumers who do not want the full Sky service.