Sky Consolidates its Position as Fourth Biggest ISP in UK with 2.5m Subscribers

Monday, May 3rd 2010

Sky has added an impressive 101,000 new broadband customers to its subscriber list over the last three months, making a rich subscriber base of 2.5million. The figure was revealed when it unveiled its quarterly financial progress till March 2010. This amalgamates it among them the top five ISPs (Internet Service Providers) in UK, as the fourth biggest ISP after BT, Virgin Media and Talk Talk.

Among the increased number of customers, 19% of the subscribers have blended their home phone services with digital TV and broadband services. This is a strong growth in its triple package, which reported only +1% growth between Q3 and Q4 quarters of last year.

Besides the 101,000 broadband customers, the provider has added 118,000 subscribers to its phone service and 168,000 customers to its line rental customers in the quarter. When 688,000 subscribers are using its LLU platform, the rest of them are on its shared-LLU and BT-based system.

Jeremy Darroch, Chief Executive of Sky broadband evaluates this customer growth as a result of company's focus on quality, value and innovation. Recently, it has boosted its free broadband package with 20Mb speed (from 1st June). Another renewal did was making its unlimited broadband package affordable by cutting the cost.


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