The Q4 sales of Orange dip

Sunday, April 27th 2008

Orange broadband provider continues to struggle with slow growth as the latest introduction of  £30.00 connection fee by the ISP has further added to its woes.


According to the Q4 results released by the provider, there was more than 50 percent decline in growth when compared with Q3 figures. The total number of Orange customers has dropped from 1,142,000 to 1,138,000 during the last quarter, however showing year-on-year increase of 7 % in the customer base.


One of the Orange staff that it has become an uphill task to sell its products after the introduction of connection fee:


"Sales have plummeted to less than half they were before the connection charge came in. Broadband has become almost impossible to sell and now it's proving difficult to motivate staff to push it."


However, Orange defends its introduction of connection fee and also says its network has been improved recently.


"Our broadband network has been improved and comprehensive programmes are in place to improve it further. The £30.00 connection charge brings the price in line with our competitors, and new customer offers are also in place. We've got 1.14 million users and that’s up 7% on last year."


Related News
Friday, June 4th 2010
Zen Internet is all set to unveil its fibre broadband package and at the same time warns that it is ...
Saturday, December 8th 2007
Every year PC Pro gives away Awards of excellence to various companies in IT industry. This year’s winners of PC ...
Tuesday, November 22nd 2011
Zen internet opens FTTP (Fibre to the premises) broadband services to homes and areas like Chester South, York exchanges, Highams ...
Saturday, August 20th 2011
A recent study proves that Zen Internet provides the best customer services in the UK. By offering excellent customer support ...