Free 4G by EE in iconic taxi-cabs of London and Birmingham

Thursday, April 4th 2013

The traditional black British hackney cabs are part of the proud history of transport, in UK. From the 2nd of April, 50 of  these taxicabs would have got a hi-tech makeover, as they are fitted now with the latest MiFi wireless routers, which turns the cab into a mobile 4G hotspot, connecting commuters to the superfast 4G network, sporting a different EE paint job.


Director of Brand at EE, Spencer McHugh, says that 70 years before the first smartphone was available, the first motorised taxicabs started plying on London streets (in 1901). The objective of EE of fitting superfast 4G on to these 50 hackney carriages, is to show passengers the time saving advantage of UK's only superfast 4G network, on the move. One in five commuters did express an opinion that accessing the internet while travelling in the cab can reduce the stress of city commuting and especially when stuck in a traffic jam. 40% of smartphone users have invariably been stuck or delayed in traffic, while travelling for a meeting in London or Birmingham.  A fleet of 40 traditional hackney cabs in London and 10 in Birmingham, fitted with the state-of-the-art 4G technology by EE, will be available with free 4G service for 3 months, for passengers to experience the superior online services possible on the move.


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