O2 to become Samsung

O2 to become Samsung's Exclusive Mobile Network Partner O2 will become an exclusive partner of Samsung with regards to its sponsorship of 20011 Tour of 'Take That's Progress Live', which is supposed to be the biggest music event of the summer. This partnership with O2 benefits in the following ways : O2 customers will get a gift on purchase of Samsung products,  exclusive access to the tour content, a chance to win tickets to the tour, an opportunity to meet the band, in-store POS and experimental activities.
According to Simon Stanford, the Managing Director of Samsung Mobile UK, the smartphones offered by Samsung has something new in them for the customers irrespective of whether they are the first phone or the fifth phone. He is also pleased to be working with O2 as a partner for this high profile sponsorship. This will also allow them to enable millions of their fans to experience mobile entertainment through the content it offers.