All sizes of firms to benefit out of Mobile Broadband

Wednesday, June 22nd 2011

As per ‘ABI Research’ even small establishments are benefited by the opportunities brought out by the latest broadband enabled mobile services. After the study of ‘Mobile Enterprise Applications for Smartphones and Media Tablets’, the analyst highlights the manner in which even the smallest companies can access their customers through mobile broadband services. It has been noticed that in comparison with ‘business to enterprise’ (B2E) software, ‘business to consumer’ (B2C) applications are more widely used at present. Dan Shey, enterprise practice director, is unable to understand why majority of the companies fail to provide B2C smartphone or tablet applications to the clients irrespective of how big or small their company may be. In any case, certain companies, with the intention of increasing their volume of business, may opt to use B2E applications on their tablet PCs and smartphones. The normal applications with respect to this field include enterprise resource planning, customer relations management, remote access to inventory data etc.


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