TalkTalk's turnaround seen with more subscribers added

Thursday, February 7th 2013

TalkTalk is a popular budget internet and telephone provider of UK, which has seen decline in growth for nearly three years, but has now has had a turnaround and seen growth. In the last 4th quarter of 2012, TalkTalk was able to add 10,000 plus subscribers for broadband services. They also increased subscribers to 52,000, customers who were subscribing to their superfast broadband packages on fibre-optic cable (FTTC) network. They were able also to increase subscribers to their new 'Plus TV' service, which is based on 'YouView' (IPTV). There were some 29,000 subscribers in 3rd quarter of 2012, that rose to about 80,000 in 4th quarter of 2012. They saw installation capacity increase to 10,000 a week. A TV self-install service has begun trial too. In fact, ICM Research has found that 7 of 10 customers of TalkTalk are likely to stay on because of this TV package now being offered. Another reason for increase in subscribers is that TalkTalk has unbundled (LLU) another 22 exchanges from BT during this quarter. So  now a total of 2,717 telephone exchanges are available to deploy their lower priced broadband and phone services.


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