Sky and BT in deal to share channels, NOW TV and BT Sport

Saturday, December 16th 2017

Sky and BT have signed an agreement to share their channels mutually on both their platforms. This means customers of both operators will gain access to a much wider choice of content. So, BT can now sell NOW TV service of Sky, passing on to its customers sport, entertainment and cinema passes directly, to access content from Sky Cinema, Sky Sports or Sky Atlantic.

Sky will also market NOW TV on set-top-boxes of BT TV, whereas BT will make its sports channels available to Sky users. The result is that subscribers of both providers will get access to every single Europa League, UEFA and Premier League match. The deal will make the service available to subscribers from early 2019.

CEO of BT,Gavin Patterson, remarked that this is an important day for both BT and their customers, who will enjoy Sky's range of programming on BT TV boxes. He added that this is the next step in their TV and content strategy, as having built a loyal customer base and a portfolio of exclusive rights to sports, they are broadening ways to distribute content of BT Sport. He said this agreement suits their strategic goal to become the best network provider of converged services in the UK.

Group CEO of Sky, Jeremy Darroch, said the agreement is great news to their customers and is part of their strategy to enhance their offering and broaden their appeal, plus open new revenue streams.

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