Regulator gets tough on Miss-selling UK ISPs

Telecommunications regulator of the United Kingdom has released a fresh set of mandatory rules intended to put an end to the slamming and miss-selling of fixed-line services that include broadband. The rules have come into force from Thursday 18 March.

Now for the terms slamming and mis-selling; the first one comes to prominence when a customer is switched to a broadband provider's network by the original provider without obtaining the person's permission, while mis-selling of a service is simply the broadband providers' resorting to inappropriate and misleading marketing and sales activity.

Slamming can take place when a broadband supplier decides to shift the connection of one of its customers to a partner firm of its.

Ofcom meanwhile has revealed that a good number of complaints received by them at an average of about seven hundred fifty per month, were related to mis-selling and slamming practised by some providers in the landline market.

However, as the new rules come into force any telecommunications company in the United Kingdom that fails to adhere to them are likely to face heavy fines, which may even extend up to ten per cent of their quarterly turnover.

Ed Richards, the chief executive of Ofcom commented while speaking on the body's fresh move that it was not acceptable for users to suffer from the dishonest marketing and sales activity engaged by the companies.

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