Openreach to rebrand logo without BT over next few years

Wednesday, July 12th 2017

Openreach, the telecom infrastructure company, has unveiled their new branding without BT. Although Openreach is still technically part of BT Group, they have now much greater independence. This is in keeping up to the agreed changes with Ofcom under a Strategic Review deal that required Openreach to become legally separate from BT. This also ensures their commitment to treat equally all their communications provider customers. In keeping with this, Clive Selley, CEO of Openreach, has highlighted what they are doing in a letter sent to all 580 communications provider customers.


Openreach plans to rebrand with a new logo and imagery, affecting all their key touchpoints across everything from documents, slides, ID cards and websites, to work-wear of 30,400 people and graphics on their fleet of 22,400 vans. However, the infrastructure provider states that in their approach to reduce the costs involved, they will take 1 to 4 years to complete the changeover to the newer simpler logo and the branding transition task.


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