Motorola, the prominent mobile phone manufacturer, and one of the leading research bodies that were striving to come up with the best advanced mobile broadband solutions, has in a freshly carried out survey of theirs, predicted that the future of the television segment would be the Internet TV.
The study conducted by Motorola polled three thousand five hundred people in the United Kingdom, Germany, France, Spain and Sweden to reveal that while 70 per cent of the consumers in the United Kingdom watched live TV regularly, a rising number of consumers also preferred to use alternative mediums.
Furthermore, more than fifty per cent of the consumers in Britain were found streaming internet video regularly, and on third of the consumers in the country watched online on-demand TV. The study also found out that it seemed the UK consumers were a greatly sharing lot as 87 per cent admitted to have regularly shared online content such as video clips and images with family and friends while travelling.
However, Sweden proved a stunning region with most consumers admitted that they had not considered live TV as the most common means to find something to watch. This might simply be owing to the excellent broadband internet connectivity enjoyed by the people there. Almost half of the Swedes asked, disclosed that they would rather place watching internet video above live TV.
Steve McCaffery, Motorola's vice president for home and networks mobility claimed that their research showed that they were entering a new TV era, which could also be called the internet era of television.
09-02-2010
