AOL UK Joins Hands with RIM and M&S for Launching Project Devil Premium

Tuesday, March 29th 2011

Aol has joined hands with RIM and M&S, the former promoting their Blackberry Torch and the latter advertising their summer fashions in launching its new Project Devil display advertising format. This format can be seen in (, the celebrity channel of AOL.

The New Project Devil offers enhanced services to its advertisers with options to customize the contents and functionalities within the given interface. These customization functionality includes media streams and applications like videos, mapping, slideshows, polls, quizzes, text messaging, 3-D rotation and many more. All the advertisements are interactive enough to keep its customers engaged without having to navigate from pages to explore features.

With only one ad allowed per page, an advertiser is allowed to afford 100% share of his voice and all the other distractions are eliminated. The ad also enhances customer experience and promotes content-oriented brand advertising across the internet world thus improving aesthetic quality and interactivity.

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