AOL Broadband Customer Service Chart propped up

Saturday, November 27th 2010

AOL Broadband, one of the leading internet service providers around has been flayed by a fresh Which? report for alleged inadequacies shown up in the provider's customer service.



In the recently carried out study by the consumer lobby body it polled seventy five businesses, besides comparing them against an array of consumer-satisfaction criteria. AOL Broadband incidentally finished in the last place in the rating.



As a matter of fact, AOL Broadband could only secure a customer service ranking of 44 per cent, as against the 89 per cent rating secured by First Direct, the financing firm that topped the chart.



Meanwhile, fellow internet service provider TalkTalk fared a bit better than AOL Broadband in the report of Which?. The popular broadband and home phone provider earned a score of 45 per cent to end up second bottom in the ratings.



Peter Vicary-Smith, the chief executive of Which? said that delivering a reasonable customer service should be considered a priority for all businesses. He added that it was surprising that a good number of big brands still were failing to realise such as basic concept.


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