| 'Unlimited' broadband issue still unresolved! Recent government's response to the 'unlimited' broadband issue throws a fair amount of light on many sides of the issue. First, the government has not sided with these 9000 naive customers who are surprised to know that unlimited packages have in fact some limits.
Certainly, I am not one among them. Even the government is aware of the limits of unlimited deal, when it says 80 percent of domestic customers fall well within the limit specified by a broadband provider and the remaining 20 per cent fall outside of it, perhaps because they are using a domestic package for business use, then it ("unlimited") may be considered a reasonable claim. So, if you get any mail from your ISP, that you have used more than your download limit of your unlimited package, you may be either using your home broadband for businesses or watching some IPTV. So, you are also partly to blame, this is what we have to learn from the government's response.
Secondly, some ISPs may have 'forgotten' to publish their fair usage policy as in the case of Orange recently, or some ISPs deliberately do it to mislead the customers. When the small print says that 'unlimited' packages have certain download limits, why they should be called 'unlimited' packages at all? I cannot find better word than 'misleading' for such advertisements.
Thirdly, the government directed Advertising Standards Authority (ASA) to handle the issue on a case-by-case basis. One should remember that ASA declined to resolve this issue many a times in the past. So, what outcome can we expect this time?
The central question remains - Will the ISPs who claim their packages are unlimited when infact they have some hidden download caps, be penalized? |