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There are hidden costs and tricks that ISP use to hold us in their contracts. Personally I feel, these are stumbling blocks that prevent broadband from growing faster.
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It is better to read the fine print carefully before you sign up for a particular broadband deal. ISPs have to make the prices look attractive as the competition has already mounted up.
There is another issue. Speed. I have signed up for a package thinking I would get atleast three-fourths of the speed they advertised. But I don't get even half of the maximum speed they advertised.
Prices? Yes, I think they are affordable and bundling packages has also helped us to bring all services on the same platform. Still, like the majority of the broadband customers, I am not very satisfied with broadband services in UK