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May be 'up to 22 Mb' is not achievable by most UK Online customers and the ISP honestly has changed the speed.
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What does it mean? We cannot get the speed that these ISPs advertise? At times, actual speed that a user gets makes one feel that these adverts are deceptive. I agree with Ofcom's instruction to ISPS to disclose the achievable speed by users when they launch a product.