This article claims that 72% of British households are on an unbundled exchange network:
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Quote:
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By the end of March, 72 per cent of UK premises were connected to an unbundled exchange network. And it is not only new firms that have been attracted into the market. Non-telcos are also increasingly offering broadband services * Sky and the Post Office, for example.
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It's not a bad summary of "generalist" providers.